BBC Worldwide appoints Martin Yaffe International as the master toy licensee for the new animated preschool series Harry and Toto. Harry and Toto currently airs on CBeebies, which has ordered a second season of episodes. With BBC Worldwide Children's and Licensing' major licensing effort for the series set to bow in fall/winter 2009, Martin Yaffe International will introduce a plush items and lunchware in 2009, followed in 2010 by toy figures, play sets, vehicles and other wheeled toys. Created by Paul Shuttleworth of Handle and Sprout Productions, the series revolves around Harry the Hare and Toto the Tortoise as they explore the world of opposites.
Licensing agency Kidz Entertainment/EEMC is named to rep Miffy across Nordic and Eastern Europe. Retailer, KappAhl, begin the licensing program exclusively last fall with a range of apparel for kids and young teens. The licensing program will expand to include categories such as toys, publishing, stationery, bags and accessories.
Friday, January 2, 2009
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