Nielsen reports television viewing by Americans (Persons 2+) reached a record high during the 2008-2009 TV season with an average of four hours and 49 minutes per day spent watching TV.
This total is up four minutes compared to last year and up 20% from 10 years ago. Furthermore, the average household watched an average of eight hours and 21 minutes per day, another record increase.
Primetime viewing per day was flat compared to last year though it is still at its highest level since 1991. Nielsen says the TV viewing increases may be due to more TV sets existing in homes, Americans have more channels and content to choose from and DVR usage is also on the upswing.
Wednesday, November 11, 2009
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