Thursday, March 11, 2010

Schneider's Bakery, Material Girl

Nickelodeon inks a new long-term production deal and has also picks up two pilots. The network enters into a three-year, eight-figure production with deal with prolific creator/writer/producer Dan Schneider, per Variety.

Nick and Schneider have worked together for many years, with Schneider creating and producing some of the network's hit live-action series including iCarly, Drake and Josh, Zoey 101 and the upcoming Victorious.

Prior to creating shows for Nickelodeon, Schneider worked on the network's series including All That and Kenan and Kel.

On the pilot side, THR reports that Nickelodeon has given the go ahead to Brian Robbins and his Varsity Pictures for the single camera pilot, Supah Ninja, about a group of ninja kids in high school, and to writer/producer Steve Tompkins (The Simpsons) for Everyday Kid, which revolves around a boy who wakes each day with a different super power. There will likely be more to add to this following Nickelodeon's upfront presentation this morning.


Madonna and her daughter Lourdes are helping to design Material Girl, a new junior collection for Macy's. The line is the result of the formation of MG ICON, a new joint venture between Madonna and Iconix Brand Group.

The Material Girl collection will bow with products ($12-$40) in a range of categories, including back-to-school, footwear, handbags and jewelry, in about 200 Macy's stores and online at www.macys.com beginning this August 2010.

The Material Girl plan will include the addition of products across lifestyle and beauty categories, including fragrance, from 2011. Additionally, under the deal Macy's will have the option to launch further brands with MG ICON.

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