Monday, April 19, 2010

Eori, Sesame Workshop and BASF Kids' Lab,

Malaysia-based Ed-Online Technologies, a multimedia developer of content including e-learning and entertainment projects, inks a co-production pact at MIPTV with South Korean animation producer/distributor NHC Media.

The deal is valued at US$15 million. Together the two will c0-produce the new 2D animated preschool series Eori (78x7), which will be available in English, Korean and Bahasa Malaysia from 2Q 2011.

Featuring a budget of US$2 million, the new series revolves around Eori, a boy that saves a fairy that in return provides him with a lifetime of adventure by giving him mask that can magically place him as a character in her wide range of storybooks.

The stories are all based on Malaysian, Korean and international folk tales. Primary work on the series will be produced in Malaysia, where it will create 100+ jobs.

The co-production is supported by Malaysia's Multimedia Development Corporation (MDeC), and Korea's Seoul Business Agency (SBA) and Korea Creative Content Agency (KOCCA).

Sesame Workshop and BASF Kids' Lab, an three-year-old interactive educational program founded by chemical company BASF, join for a live interactive educational show featuring the Sesame Street Muppets called Magic Map Show, which will run at the Expo 2010 Shanghai China, May 1 October 31, 2010, twice daily at the Dock Theater at the Expo Garden in Pu Xi.

Targeted to K6-11, the musical filled live show will take kids in the audience on a tour of five continents to educate them about and encourage them to take care of the Earth, and will also offer a hands on clean water-centric experiment called Recycle Dirty Water.

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