Tuesday, May 18, 2010

2010 Upfront: The Hub

2010 Upfront: The Hub, the new joint venture network between Discovery Communications and Hasbro, joins the upfront season as preparations continue for its October 10, 2010 launch.

Margaret Loesch, President and CEO, The Hub, unveiled a portion of the programming, including six original series and seven US series premieres featured on the network.

These series will be broken down into four demo specific programming blocks:
Preschool (K2-5; 9a-1p);
Kids Afternoon/Kids Prime (K6-12; 1-6p);
Family Prime Access (6-7p); and
Family Prime (7-11p).

Further original and acquired programming information and programming lineup launch schedule will be announced later. Here are The Hub's original series and acquired series (including US debuts), thus far:

The Hub Original Series:
Dan Vs. - the animated series revolves around Dan, a loveable loner, and Chris, his reluctant sidekick, as they strike out against the frustrations modern life has put upon him (real or imagined). Produced by Film Roman, a unit of Starz Media Company, in association with The Hatchery

Family Game Night - an hour-long, live-action game show series featuring kids and adults playing a range of classic Hasbro strategy games, such as Cranium, Bop-It, and Connect4. Produced by Hasbro Studios.

G.I. Joe Renegades - an animated action/adventure G.I. Joe origins series. The show follows the G.I. Joe team as it develops and goes up against their nemesis, the Cobra organization. Produced by Hasbro Studios.

Pound Puppies - Set in Shelter 17, the series follows a team of dogs and their mission to find a home for every puppy. "A pup for every person and a person for every pup." Produced by Hasbro Studios.

R.L. Stine's The Haunting Hour - a scary-themed half-hour, live-action anthology series based on/inspired by kid horror author R.L. Stine. Produced by The Hatchery.

The 99 - the animated series is an adaptation of the eponymous comic book that follows the adventures of superheroes from 99 countries that work together to maximize their powers and foster peace. Created by Dr. Naif al-Mutawa, a Middle East scholar/clinical psychologist, each member of The 99 embodies one of 99 positive values (e.g. wisdom, mercy, and strength).
Produced by Teshkeel Media & Endemol Digital UK Production Group.

Acquired programming:

US Premieres include: Animal Mechanicals (preschool, 52x11) produced by Halifax Film

the CGI animated Cosmic Quantum Ray produced by Moonscoop Entertainment

Deltora Quest (52 episodes) a CGI animated series produced by Dentsu

Maryoku Yummy (preschool) - animated series produced by American Greetings Properties and DQ Entertainment in association with Telegael Media

Strawberry Shortcake (26 episodes) - the new CGI animated series produced by American Greetings Properties

The WotWots (preschool) - the puppet series comes from Weta Workshop and is produced by Pukeko Pictures

Twisted Whiskers - a CGI animated series produced by American Greetings Properties, and co-producers DQ Entertainment and Moonscoop

Other Programming: Fraggle Rock - produced by The Him Henson Company; Meerkat Manor - produced by Oxford Scientific Films; and Family Movie Night - which will offer family-targeted movies (titles TBA).

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