Friday, July 2, 2010

Sprout, Milkshake!

Sprout, the 24/7 preschool service owned in part by Comcast, inks a carriage deal with Charter Communications. Under the agreement Sprout is available now On Demand for customers with Charter TV in Digital.

Additionally, Charter will make Sprout's 24-hour digital cable channel available to its subscribers on a market-by-market basis through the end of this year.

Sprout's On Demand lineup offers 65-hours of programming monthly, including 15-hours of Spanish-language programming, such as Sesame Street, Bob the Builder, Barney & Friends and The Wiggles. Sprout is a joint venture between Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop.

Charter announced it is adding PBS' pre-school programming service Sprout as an On Demand offering across its entire footprint. The MSO also plans to add the linear digital channel on a market-by-market basis by the end of 2010.

In the UK, Five's plans to launch a preschool targeted digital Milkshake! channel have been put on hold due to the broadcaster's financial situation according to Five's Director/Children's Programming Nick Wilson in an interview with Broadcast Now. While Five looks for a new owner, Wilson says he plans to further develop the Milkshake! brand online in the meantime

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