US-based Hispanic broadcaster Vme launches Vme Kids, a new US channel specifically targeted to preschoolers, for whom Spanish is their home language, and their families.
The new 24/7 channel launches on AT&T U-verse, with further carriage deals in the works, featuring a programming lineup including Dibo (the Dinosaur), Los Difraces de Dougie (Dougie in Disguise), Los Supernumeros (Numberjacks), Bruno y los amigos Banana (Bruno & the Banana Bunch) andCinco Minutos Mas (Five Minutes More), LazyTown, Jim de la Luna, Musti, 7 Pets, Pororo and Connie la Vaquita (Connie the Cow), among others.
Vme is supporting its carriage partners with local marketing events including book tours with its sister company, Santillana USA and a LazyTown Live! school tour. The new preschool channel will feature programs and interstitials designed to help kids use their Spanish language skills and vocabulary in English, as well as providing parents with activities to reinforce what their kids are learning on screen.
Vme will continue to offer its daily kid-targeted programming block on the Vme network.
Canada's Skywriter Media & Entertainment Group and Brazil's Mixer are teaming up to develop the new interactive preschool animated series, Vivi, for TVO(Canada). The series will feature a mix of 2D cut-out animation and live-action.
Vivi follows the travels of an artistic girl, Vivi, and her grandmother, during which Vivi creates interesting souvenirs and scrapbook from the various cultures and locations she visits. Mixer will produce the animation, while Skywriter designs the interactive online component for the property.
Vivi has received funding from the Brazilian program, AnimaTV, which aims to stimulate animation development in Brazil.
Thursday, September 2, 2010
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