Scholastic and Sesame Workshop

Scholastic celebrates its 90th anniversary with the launch of the global literacy campaign, Read Every Day. Lead a Better Life. ( www.scholastic.com/readeveryday ), which aims to increase literacy in the 21st century and underlines to kids the importance of reading has in their success in life.

The campaign will also target parents and teachers to help make reading easier, more fun and more accessible to kids at school and home. More than 120 organizations and individuals have joined the campaign as literacy champions. The Read Every Day initiative is comprised of several elements, including:

The Reading Bill of Rights the Bill of Rights is available on the website and will also be handed out at noted sites around the world on October 22, Scholastic's official anniversary.


Reading Action Steps, ways we can all encourage and help kids read
Celebrities, including Sarah Jessica Parker, Whoopi Goldberg, Kathy Bates, Keke Palmer, and the NFL's Justin Tick, will support Read Every Day through public service announcements, while noted kid's illustrators, including David Shannon, Mark Teague, Norman Bridwell, and Barbara McClintock, have created special posters for the campaign

Scholastic has also created the social network site You Are What You Read (
www.youarewhatyouread.com), for readers worldwide where people can post the five books that changed their lives and connect with others through shared "Bookprints," and discover new books.

The site also features "Bookprints" of noted people such as Bill Gates, Eva Mendes, Tony Hawk, Jodi Picoult, Dr. Sanjay Gupta and Malcolm Gladwell. The site launches October 22.
Taylor Swift will participate in a live webcast exclusively for schools to celebrate Read Every Day.

Read Now! with Taylor Swift will include an interview with the artist about how reading is part of her life and she will perform. Hosted by Nick Cannon, the event will take place October 27, 2010. Teachers can get more information and register at scholastic.com/readeveryday

Sesame Workshop names Dr. Charlotte Frances Cole as SVP/Global Education.

She will be responsible for Sesame Workshop's worldwide strategies and lead the development of curriculum and research around its international projects. Dr. Cole has worked with Sesame Workshop as part of its Education, Research and Outreach team since 1994.