Sesame Street mobile and other multi-platform news

Sesame Workshop launches the new short-form preschool series, Sesame Street English (26x2), at Mipcom.  The phonic-centric series features anime style adaptations of the Sesame Street Muppets, with each episode focusing on one letter, sound, and word employing visual and rhythmic aides.  Sesame Street English is part of an overall project that encourages early English proficiency, and which includes 26 Sesame Street English video lessons comprised of live-action and Sesame Street segments available on multiple platforms.  Organized around four topics, reading readiness, math concepts, nature/health exploration, and 'the world around me,' the Sesame Street English lessons also come with outreach materials for parents in their native language and a 'magic pen,' which will let kids choose segments, play games or sing songs that underline the language lesson

Multiplatform kids programmer Kabillion singed a deal with ad management system BlackArrow to deploy its video advertising platform within its broadband and VOD content. The BlackArrow system dynamically contracts, targets, traffics and reports on advertising inventory to maximize revenues from ad-supported video programming.

Dr. Alice Wilder is appointed Chief Content Officer, Kidos.  Wilder will help research and design the core Kidos interface for kids 3-7, as well as produce custom educational and entertainment content across subjects including science, culture and foreign languages.  Wilder helped lead the research team on the preschool series Blue's Clues as well as Super Why!, the latter of which she was a co-creator.