PBS and Panache

PBS and Panache, an ad-insertion platform for media and entertainment companies, partner to integrate Panache's platform into PBS's video management system.  This move will allow PBS Kids Go! producers to place interactive game elements within any video content on the programming block's website, which will let games run directly inside the PBS Kids Go video player, which offers show video clips and full-length episodes.  By enabling producers to assign and schedule game content over specific broadband videos within Panache's, which features specific reporting capabilities, PBS Kids Go will be able to track the effectiveness of their interactive elements.  The first series adding the Panache-enabled game interactivity to online videos include Arthur, Fetch! with Ruff Ruffman, Cyberchase and WordGirl, which will be followed by The Electric Company.