Scholastic Media, The WotWots, iPhone

Scholastic Media will launch several new live-action and animated series at Mipcom and MipJunior this October:

In the live-action arena, Scholastic Media has two new properties based on books and an original series:
The Wedding Planner's Daughter, based on the book series by Coleen Murtagh Paratore, which follows Willa (17) on her mission to find love for herself and her commitment phobic mother.
Goddesses, stemming from Greek mythology the story revolves around three teen sisters who are mistakenly sent by their father, Zeus, to Athens ... Georgia instead of Athens, Greece. In Georgia, where they are unable to use their goddess powers, the teens must find their way to survive high school.
Additionally, Scholastic Media offers its original comedy Motor City, about three 20-something friends living in Detroit and dealing with all the firsts that being a young adult brings ... first loves, apartments and jobs.

For preschoolers Scholastic introduces three new animated projects
Chicken Socks - based on the Klutz activity book franchise, is set in a clubhouse and invites viewers on adventures of creation and learning.
Dragoonies - a preschool-aimed sing-along series that follows six little dragon pals as they head to school for the firs time.
Fuzz and Sparkle follows disco-loving aliens as they embrace their inner explorer with humor and music.

New episodes, new time slots, broadcast deals and toy launches for the preschool animated series The WotWots. The WotWots is produced by Pukeko Pictures and made at Richard Taylor's Weta Workshop (Lord of the Rings). In the UK Five's Milkshake! block is moving The WotWots to its new time slot at 8:35a beginning September 7, with all new episodes of the series debuting from October 13. In Australia, ABC1 & ABC2 begin screening new episodes this week at 9a and 12:40p weekdays, respectively. Meanwhile in New Zealand, TVNZ continues to air The WotWots weekdays at 8:50a. Hasbro is set to launch a new toy line (e.g. plush, figures, play sets, publishing) based on the WotWots this September in Australia and New Zealand and October in the UK. Additionally, ABC Commercial's International Program Sales group has sold The WotWots animated series to MTV Finland, Canal + 'Mini Mini kids channel' (Poland), Thai Public Broadcasting Thailand and Media Corp Singapore, with further deals to be announced soon.

Nickelodeon, which launched its first set of iPhone apps in February of this year, conducted a comprehensive study about how kids and families use the iPhone and iPod Touch, surveying 500 parents who have the devices in their homes. The study found that kids not only play games on their parents' devices but that they're also getting their own units to play with and that parents are cool with this.
A majority of parents surveyed consider the iPhone/iTouch to be appropriate for use by children under the age of 18. Perceived appropriateness skews older with the ages of 12+ where at least 50% of parents would begin to consider either device most appropriate to use
In comparing the two devices (iPhone vs. iTouch), the iTouch is considered more child-friendly (no usage charges to worry about)
Music, games, photos, and phone apps (iPhone only) are considered the most appropriate for children
Distraction (keeps the kids occupied), entertainment and education are the top benefits parents consider when allowing or thinking about allowing usage
Kids of all ages prefer games that have objectives scores and timers are viewed as important and add excitement