In the UK Five's Milkshake! will launch its newly redesigned preschool-centric website next week. In addition to a new look, the Milkshake! site will feature less text and more images and offer a point and click process with icons, character pictures and host branded areas to make navigation easier for younger kids, as well as offering a range of activities, downloads, games and printables.
Additionally, the site will be home to the new re-branded Milkshake! area of Demand Five, All Day Milkshake!, where kids can view shows on demand. Five's in-house Digital Media Group and the Milkshake programming team produced the new site. Bionic Communications created the design and flash aspects of the site and it was developed and built by Unboxed Consulting.
Canada's TV Group is launching YOOPA, a new multiplatform French-language preschoolers and their parents brand this spring, per KidScreen. Specifically aimed at families in Quebec, YOOPA will include a digital TV channel and magazine, both schedule for an April 1, 2010 launch, as well as a website to bow in May.
The TV channel will initially feature programming from 6a-10p, eventually becoming a 24/7 channel. Original programming a part of the plan, with a new live-action/puppet series currently in production and slated to bow in June and a second series planned for this fall. In the meantime the channel will launch with acquired programming including Angelina Ballerina, Waybuloo, Blue's Clues, LazyTown and Pororo.
The website will mesh together existing kid and parent sites PetitMonde.ca and EspaceParents.ca. TV Group is a unit of Quebecor Media.
Friday, February 26, 2010
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