The US Department of Education awards WTTW, Chicago's public TV station, in partnership with Wildbrain Entertainment and The Michael Cohen Group, a $32.5 million grant as part of its five-year Ready to Learn initiative, to develop the multimedia property UMIGO (you make it go).
Ready to Learn supports development of preschool/early elementary school aimed educational programming and media. WTTW and Wildbrain Entertainment (Yo Gabba Gabba!) are teaming up to develop UMIGO, which will debut first as an online property and then as a TV series, followed by a consumer products line.
Created by Michael Polis, President, Wildbrain Entertainment, UMIGO will also be developed in collaboration with research/evaluation company The Michael Cohen Group.
Designed specifically for at-risk kids in the US living in low-income households, the online interactive UMIGO site will feature kid-initiative learning and play options for K2-8 to support the learning of basic principles of math, as well as develop their ability to think creatively and work collaboratively.
Wednesday, October 20, 2010
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