Monday, June 8, 2009
Lots and lots and lots of crossover promotion
Selena Gomez and Demi Lovato will serve as on-air hosts for the premiere weekend (Friday-Sunday, June 26-28) of their new Disney Channel Original Movie, Princess Protection Program (June 26 at 8p). The new TV movie premiere will simulcast on Sprint TV and MobiTV, and will feature sneak peeks of a new music video, a new one-hour episode of Hannah Montana, a crossover episode of three series entitled Wizards on Deck with Hannah Montana, and a behind the scenes look at Wizards of Waverly Place The Movie, with a new episode of Wizards of Waverly Place bowing right after the movie that night. The following night (June 27, 8p) during an encore of the Princess production Program, the network will offer a Princess Password program where viewers who count the number of times the word "princess" is said in the movie can enter that number online to unlock new episodes of Wizards of Waverly Place and Sonny With A Chance. A preview of Disney's upcoming animated movie The Princess and the Frog will be featured during the Sunday play of the movie (7p), with a new episode of Jonas following the movie. Finally, The Princess Protection Program Royal B.F.F. Extended Edition will be available on Disney DVD, including an exclusive music video, a behind-the-scenes look at the movie, and a B.F.F. necklace set, from June 30.
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