Indie kids producer Cookie Jar Entertainment has engaged Gorilla Nation's GNKids and Teens to handle the online advertising for Jaroo.com, its new streaming video portal for kids.
Marblemedia has established a new department that will be responsible for working in tandem with broadcasters and brands to develop new and innovative Canadian programming to multiple screens. To support this movie, marblemedia names Lisa Reis as Director/Brand Integration.
Integrations will be customized and developed collaboratively on in house projects as well as special initiatives with marblemedia partners including broadcasters, brands and producers. Marblemedia is currently in talks with several partners about branded entertainment initiatives for several upcoming projects such as Just Like Mom ... and Dad a remake of the classic Canadian family game show that is currently in development, which teams-up parents and their kids in two rounds of family-related trivia plus a frenetic bake-off challenge.
An online game will allow Just Like Mom ... and Dad viewers at home to play along online. Marblemedia recently partnered with Fresh TV, creators of the tween-targeted, animated and music-centric series Stoked, which currently airs on Teletoon. Marblemedia executed Stoked's interactive component as well as sourcing, negotiating and executing cross-platform brand integration initiatives.
Friday, November 20, 2009
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