Rise of the FLIP, ABC3, Mar Vista Ent.

Cisco's Flip Video division is launching a new multi-million dollar national marketing campaign this week with BIRD Design, Urgent Content and Media Storm, utilizing both everyday users and celebrities to communicate how empowering the little handheld cameras can be.

Famous Flip users including Tony Hawk, Dwayne Wade and Stevie Wonder will appear in 10-30 sec. spots with the content they shoot for personal are charitable reasons.

The spots will appear on broadcast and cable, select websites and via outdoor digital advertising platforms. From Jan- Aug. 2009 Flip captured 75% of the handheld "shoot and share" camcorder market and 26% of the HD Camcorder unit market in the US, according to the NPD Group.

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Nokia is partnering with Island Def Jam Music and UMG International artist Rihanna to promote its new X6 handset, which ships with Nokia's Comes With Music unlimited streaming service.

Rihanna will perform select tracks from her new album "Rated R" in London on Nov. 16, and the show will be broadcast live at nokia.com/rihanna and streamed to Nokia handsets.

The site will also feature UGC-uploaded videos shot by attendees via their Nokia X6 phones. Nokia will make an exclusive Rihanna application and exclusive footage from her London gig available at the Ovi Store and in selected territories, as well as an exclusive window to the track, 'Wait Your Turn' from the album before its release.

ABC3, Australia's new kid-targeted digital and online channel, commissions an Australian version of the series Prank Patrol (26x30), which will be produced by activeTV. Currently in production, ABC3 will launch Prank Patrol in primetime from Q4.

Created by Canada's Apartment 11 Productions, the original Prank Patrol is a long running series on YTV (Canada) with a UK format version airing on CBBC (UK). The Australian adaptation of Prank Patrol is the first production resulting from a partnership between activeTV and MarVista Entertainment. MarVista will also handle worldwide distribution of the Australian version of the program.