Chello Multicanal and Zon Multimedia ink a partnership for the production, marketing and distribution of kid's movie and entertainment channels across Portugal and Portuguese-speaking Africa.
The partnership sees the creation of a new company to handle these projects, Dreamia Servicos de Televisao, of which Chello and Zon are equal partners. The three companies will launch a Panda Biggs, a tween-targeted channel.
Dreamia will broadcast four channels, with the other three being the kid-aimed Panda, a movie channel titled Hollywood, and MOV, which will offer movies and TV series. Chello will distribute the Dreamia channels in Portugal, while Zon will do so in Portuguese-speaking Africa.
Tuesday, December 1, 2009
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