Sesame Street is headed for Nigeria! Sesame Workshop is developing a new series targeted to Nigerian kids, which will offer messaging about staying in school, girl empowerment and HIV/Aids.
Sesame Street Nigeria (working title) is being produced through a 5-year grant from the American people via the US Agency for International Development (USAID) and will initially include 78x30 (making up three seasons) as well as outreach materials.
Sesame Workshop is working closely with an advisory board of local exporters in order to determine the focus and content for the new series. The series will feature Kami and Big Bird among other characters. The first three seasons will address these goals through the following themes:
Season 1: We Can - will focus on empowering kids to aspire to be anything they want and encourage them to stay in school. Show content will portray community participation in the learning process and suggesting there is also time for play, fun and creativity in kids' lives.
Season 2: We Do It Right will highlight honesty and integrity, courtesy and coping with mistakes. Themes will include mutual respect and understanding and gender parity.
Season 3: We Live Here will focus on community activities that reflect the importance of culture and caring for the environment.
Thursday, December 3, 2009
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