Coalition for Innovative Media Measurement (CIMM) - announced plans to team up to develop new methods to measure TV viewing across multiple platforms. The group plans to mine set top box data, measure internet video consumption and analyze cross-platform usage to gain a more accurate picture of how audiences now consume premium content. The companies have agreed to make contributions of at least $1 million combined to build new research apparatus. "The velocity of today's technology developments enables us to demand a more sophisticated measurement model that provides greater accountability and accuracy to increase the effectiveness of our clients' media and marketing investments," wrote Nick Brien, President and CEO, Interpublic Group's Mediabrands about CIMM's missions. "We can no longer subscribe to outdated perceptions of engagement."
In more animation news, Sony Pictures Animation announced a deal to develop animated features with Fred Seibert and his Frederator Studios studio, one of the founding Next New Networks micro-nets. Frederator's credits include Butch Hartman's The Fairly Odd Parents, Genndy Tartakovsky's Dexter's Laboratory, and Craig McCraken's The Powerpuff Girls.
Ian James Corlett, Skywriter Media and Entertainment Group and Atomic Cartoons are partnering to develop a new animated TV series, Elliott & Lucy, for a Canadian broadcaster. Based on characters from Corlett's book E Is for Ethics: How to Teach Kids About Morals, Values, and What Matters Most, the series follows the brother/sister duo as they learn about life and even have some fun. The book will be published by Atria Books/Simon & Schuster this December. A voice-over actor, Corlett also created the animated series Being Ian and was co-creator of Yvon of the Yukon.
Monday, September 14, 2009
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