PBS is unveiling a new multiplatform brand package around the tagline "Be More" this fall. It features more than 600 elements including promo opens and closes, video bumps for IDs and support messaging and web elements. PBS stations will debut the new package in conjunction with the Sept. 27 premiere of Ken Burns' The National Parks: America's Best Idea.
WordWorld launches its first iPhone application, Build A Word ($3), at Apple's iTunes store. The Based on the PBS series WordWorld, the Build A Word app helps kids learn about reading, spelling and writing and make words come to life with the help of WordFriends from the series.
Tomorrow, MTV premieres Valemont, a new short-form scripted series centering on a supernatural mystery. The co-branded, multi-platform series begins tomorrow night and the two and a half minute episodes will air over six weeks in the commercial pods before The Hills at 10p and following The City at 1030p. Twenty-three further episodes of Valemont will be available via MTV.com and on V Cast Video from Verizon Wireless including other bonus footage. Valemont is about 18-year old Sophie, played by Kristen Hager as she infiltrates Valemont University to discover why her brother Eric disappeared. The series is co-produced with Electric Farm Entertainment.
Monday, September 28, 2009
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