Friday, February 6, 2009
RDF Kids
RDF Kids inks a raft of new licensing deals for the preschool series Yo Gabba Gabba! in Australia. Produced by Wildbrain and The Magic Store, Yo Gabba Gabba! broadcast in Australia on ABC and Nick Jr, both of which have picked up the second season of the series for air later this year. RDF Kids names Merchantwise as the agent to represent the series across Australia, which in turn has inked new licensing deals including: Funtastic (footwear and fashion accessories); Caprice (bedding); Hunter Leisure (stationery, arts and crafts); and Brand Direct (swimwear and headwear). Additionally, Funtastic will distribute the Spin Master toy line. Simon & Schuster is the publishing partner. ABC Roadshow will handle the DVD rights. Recently Wildbrain has completed a range of consumer products deals for the property in the US.
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