The kids are online, Cookie Jar and Zula Patrol -

Where are your kids? If they are 2-11 years old, more than likely they are online. US K2-11 are spending +63% more time online over the last five years, according to a new Nielsen report, from about 7 hours in May 2004 to 11+ hours online in may 2009. In May 2009, K2-11 comprised 16 million, or 9.5% of the online universe (a fairly split evenly between boys and girls). This is an increase over 2004, with the number of K2-11 online growing +18%. K2-11 are also outpacing the increase for the overall population, which was up by +36% over the last five years. Boys are spending 7% more time online than girls, but girls are taking in more content, viewing 9% more web pages than boys in May 2009. Meanwhile, in May 2009, boys led in viewing and time spent, consuming 61% of video streams among kids and comprising 57% of the time spent viewing videos.

Cookie Jar Entertainment is named as the exclusive North American licensing agent and program distributor for Mexican wrestling's Lucha Libre USA and the Lucha Libre AAA league. Cookie Jar plans to introduce a consumer products line (e.g. action figures, apparel, books, back-to-school and novelty/collectibles) initially targeting the Hispanic population and growing to include wrestling fans of all ages beginning in 2010. Cookie Jar will also launch the first English-language Lucha Libre AAA TV series in the US as part of its new primetime label, The Jar, in January 2010.


The kid's science animated series, The Zula Patrol, and Ohio's Center of Science and Industry (COSI) enter into a multi-year partnership to develop programs and resources for museums, schools, and other kid-and-family-centric destinations across the US. The partnership will focus on several initiatives including: The creation of curricula for Zula-themed workshops, birthday parties and overnight events for museums, camps, school etc; Development and distribution of Zula Science Stations portable interactive exhibits; and a marketing campaign to build awareness and subscriptions for ZulaWorld.com, the campaign will include a fundraising component for kid's museums and science/technology centers in the US.