Tuesday, July 14, 2009
PBS Kids Go!
Sesame Workshop's The Electric Company, targeted to K6-9, will strip Monday-Friday on PBS Kids Go! block on PBS beginning September 7, 2009. The Electric Company website, pbskidsgo.org/electriccompany, has had nearly four million site visits and over 11 million video clips played since its launch in mid- January 2009. Also this fall, The Electric Company will partner with local PBS stations, the Corporation for Public Broadcasting (CPB) and after-school organizations to bring a "Shock" to 20 cities nationwide with The Electric Company 2009 Circuit Tour. From August 8, The Electric Company's star beat boxer, Shock, will host a 90-minute event in each city beginning with a 25-minute multimedia, interactive show that will also include literacy-centric hands-on activities for kids. The Electric Company is part of PBS Kids Raising Readers, a national literacy initiative focused on using public media to improve the reading skills for K2-8, with an emphasis on children from low-income families.
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